Southern Imperial's patented Label Release product specially tinted to match special store fixture colors: Do it Best warm red and oyster. Available only to Do it Best Corp. members. Use in standard 1-1/4" shelving price channels to make removal of product location tags and price labels simple and neat. Each roll is 200' long - enough to cover 50 each 4' shelves. Product is perforated at 1' intervals allowing for use on 3' shelves as well.